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Webflow vs Ghost: Most Popular Website Builders for CMS

Oct 12, 2023

When you are into website design and development, choice of the right content management service plays a significant role in deciding the worthiness of your output. In the modern digital world, in which websites play a crucial role in business success, you cannot compromise on the features, functions, and design of your portal to succeed. We can find a multitude of web development platforms offering various features and pricing structures, which makes choosing the best one quite confusing. In this article, we compare two of the most popular website builders Webflow vs. Ghost. We will first have an overview of these frameworks and then go deeper into comparing various features of each so that the readers can assess those in light of your requirement in hand.

Creating a website was no small feat. It used to demand serious programming skills or lots of money to hire costly development hands. However, today’s digital world features a revolutionized landscape, where any person or business entity can create great websites by themselves or with the assistance of a reliable development agency. The primary reason behind this change is the development of easy-to-use website builders. Lately, the web development community has come across two notable entities whose recognition is highly known, one is Webflow and the other one is Ghost. Both these have their virtues and fill specific needs in the market; and it is a vital decision to choose one that could make or mark your online appearance.

For those who seek a detailed analysis of Webflow vs. Ghost, this is the right piece to read. We will try to help you choose the best that fits your specific needs. In the subsequent chapters we will consider core components and functionalities of both platforms such as design options offered, the ability for creating content, SEO and performance optimization, memberships and subscriptions provided, and price and support etc. By the last sentence of this article, your knowledge of how they compete with each other in various features will be clear such that you can make an informed decision in selecting one between them that satisfies your interests.

So, now let’s get down to the finer points and delve into the universe of two popular platforms: Ghost and Webflow by taking a look at their advantages and disadvantages one by one.

Overview and Features of Webflow

Webflow is fast becoming a favorite among web designers and developers as an intuitive visual web design and development platform. It functions as a visual website builder, and code customizer with hosting & e-commerce. It is widely preferred by the best web designers and developers who want to produce both beautiful and functional websites because of its logical interface, flexibility in design, impressive template library, and smooth integration.

Key Features of Webflow

  • Pre-Designed Templates: The flexibility of Webflow’s design can not only be seen in the visual editor but also in other aspects. It provides an array of diverse templates and themes targeting diverse sectors. Using these templates is like having a readymade plan to improve your website or blog. Users can start working on enhancing it for their unique use straightaway. Using Webflow, one does not require technical skills to make a website.

Also read: Why Choose Webflow Templates by Sarvadhi?

  • Visual Web Design: Webflow’s key strength lies in its ability to enable users create visual web designs and developments. Using this platform, one can create outstanding and highly reactive pages using just drag & drop functions without knowing computer language. As such, this platform is ideal for all designers who would like to have total control over the look and feel of their sites. 

Also read: Powerful B2B Web Design Trends

  • Code Customization: Users can go as far as writing in every line of HTML, CSS or JavaScript when designing their websites with Webflow which allows customization of every component in the site. The hybrid approach allows web designers and developers to utilize their abilities and build highly personalized and distinctive websites. You can also get assistance from an authentic webflow development agency to get it done perfectly.
  • Hosting and Domain Management: Other than this, Webflow also offers a web hosting service that allows customers to purchase or reserve their custom domains. Webflow hosting ensures that a user’s website is always fast, secure, and reliable. With an efficient process for managing domains on the platform, it allows connection of customized domain names with the websites hosted by Webflow.

Also read: Webflow Hosting Plans for Enterprises and Startups

  • E-commerce Functionality: Webflow can be used by e-companies selling different products and services online. It allows for the creation of online stores; managing inventories, processing payments, and tracking orders are done by the user within the Webflow platform. Webflow’s easy assimilation of e-commerce potentials recommends it for both established entrepreneurs and small business entities.

Also read: The Sarvadhi Edge in Webflow eCommerce development

  • Integration Options: Likewise, Webflow also connects to other services and applications. Webflow integrates smoothly with other web services like Google Analytics, WooCommerce, MailChimp and more by enabling the user to connect email marketing platforms, CRM systems, as well as analytic tools among others, making it possible for a user to expand on the website’s functionalities.

Also read: Webflow Integrations for Streamlined Website Development and Marketing

Overview and Features of Ghost

Another CMS that stands out today is Ghost, which is also an up-to-date system preferred by many bloggers, publishers, and other content creators. Simplicity is central to it, which can solely publish and handle online content. Therefore, let’s examine some of the main attributes and functionality of the ghost platform too.

Key Features of Ghost

  • Clean and Intuitive Interface: This means editing content as per SEO guidelines is made easy through the use of ghost, which gives a user-friendly interface. It comes with a clear writing environment whereby users can concentrate while writing an article without any hindrance of any kind. With this editing service, you can easily format any of your texts as it offers a variety of important options for structuring and styling.
  • Extensive Theme Customization: One another commendable aspect of Ghost is its broad range of themes that can be customized by the users. There are many pre-designed themes for users to choose from, which would fit well to any particular brand or a user’s personal style. In addition, Ghost is fully customizable, meaning that users can alter its HTML, CSS, and JavaScript files to come up with entirely new and personal styles.
  • Search Engine Optimization: With its SEO tools in-built, no wonder ghost offers SEO benefits. It comes with features such as meta tags, XML sitemaps, canonical URLs that can greatly enhance the visibility rankings of your content on the search engine results. The Ghost also prioritizes high-performance optimization so that your website loads faster.
  • Membership and Subscription Features: Ghost excels on conventional blogging platforms by incorporating membership and subscription benefits. Using Ghost, it is easy to set up a subscription website where people become members by subscribing for paid posts. It also offers subscription billing facilities allowing you to convert your material into a product with paid subscriptions or memberships to it.
  • Integration Options: Even though not as smooth as Webflow, Ghost also offers numerous integrations and third-party apps for improved functionality of your website. Be it email marketing tools or analytics systems in use today, Ghost can integrate with some of the popular services.

Also read: Webflow vs Bubble: Emerging Startups With the Best No-code Platform

So, we can see that Ghost also is an easy to use and versatile CMS oriented towards those who are involved in creating content and blogging. Having reliable content making, flexibility possibilities, optimization of search engines, membership opportunities with subscriptions, integrations, this platform has the essential things which help you create an informative and lively Internet presence.

Comparing Webflow vs Ghost

To start with, there is a need for acknowledging the key virtues of these tools making it preferable for some web designers and operators to use in their work. We shall analyze the following components such as design, web-building and customization functionalities, content creation and administration, SEO and optimizing performance, membership and subscription costs, affordability, and finally technical assistance. Learn more on the Webflow bs. Ghost debate below so as to pick one that meets your preferences.

As an overview, we can see that Webflow enables people to design and build attractive, functional websites visually. The main advantage of this tool is an intuitive user interface with a drag-and-drop editor for creating responsive designs with no knowledge of programming required. The use of visual web design in Webflow makes it an ideal solution for people who want more control over design and ease of usability. By the time you are done with reading this article, you will have grasped what the two platforms are and whether Webflow could be better for your requirements in terms of web development.

Design and Customization Options

Webflow has an intuitive and flexible approach towards visual web design, which is simply unmatched. Using this platform’s drag-and-drop interface, users are able to produce sophisticated but responsive designs with no requirement for coding. With this feature, designers gain complete freedom on how the website looks due to which this is more preferable for those who value design freedom.

It is also worth mentioning that Webflow comes with plenty of pre-designed templates and themes fit for differing companies and design patterns. The templates make it simple for even people without a lot of design skills to make quality looking websites by serving as the fundamental ground for customizing a website. Using Webflow means that there is little limitation in terms of design, and you can create a site according to your unique wishes. Unlike Ghost, this option provides the ability to modify content, but at the expense of visual design.

However, Ghost also has templates and customizable themes which one can alter to fit your brand or own taste on preference. Furthermore, it gives an opportunity to do customized work by opening the theme’s HTML, CSS, and JavaScript codes. Users are therefore enabled to develop distinct design by providing such a high level of flexibility. emphasizes content creation and management and can be easily adjusted. Ghost’s design suite offers full design controls and might be of particular interest to those looking for detailed design.

Comparing these we can see, Webflow has slight advantage in terms of what matters the most, i.e., design and customization on any website!

Content Creation and Management

Webflow’s CMS is built for ease of use by users. The ease of use of its interface makes it easy for one to manage the contents of a website when using web flow, though this site is slightly different from Ghost with more of a publishing theme. It has a visual editor that allows users to compose and modify materials at the site itself for an easier editing process. Specifically, Webflow can be very helpful for people with a desire for simple and easily manageable content creation.

On the other hand, Ghost provides a conducive atmosphere for uninterrupted writings through a simple layout and design that helps in content development effortlessly. Nevertheless, it focuses mainly on content publishing and management. The strength of the features of Ghost makes it effective in this function; users who prioritize simple operations and visual content editing will prefer Webflow’s approach.

While both Ghost and web flow offer user-friendly interface for content creation and management, Web flow has slightly more preference for those who wish simplicity and easy operations in website development.

SEO and Performance Optimization

Your site needs SEO to see your website highly ranked when searched on the search engines. Both Ghost and Webflow offer robust features in this regard.

Webflow’s SEO functionality is powerful — it allows one to create optimal metadata such as meta tags, page titles, and descriptions that ensure one's site would be visible on the first result page of any search engines. Clean and semantic HTML code of the platform facilitates effective crawling and indexing of search engines which in turn leads to superior SEO performance.

Furthermore, Webflow’s hosting infrastructure has been designed for speed hence giving fast loading time and responsiveness. This is important in attracting and retaining users, as well as maintaining top rankings in search engines. In addition, web flow uses the method of caching, minification in best practices for even more improving the site’s performance. This is a strong reason for preferring this option for web designers seeking SEO and general websites success.

Coming to Ghost, it also features some SEO tools such as meta tags, XML sitemaps, and canonical URLs.  Additionally, Ghost prioritizes performance optimization, ensuring fast load times and responsiveness, which is essential for user engagement. SEO wise, Ghost is feature-rich, but Webflow’s Visual approach to SEO customization and its optimized hosting infrastructure gives a user edge over other SEO and performance optimization. 

An important factor in the success of a website is the SEO and Performance Optimization. In terms of these attributes, Webflow provides sufficient tools and characteristics compared to Ghost.

Also read: Maximizing Your Website's SEO Potential with Webflow: Tips and Tricks

Membership and Subscription Features

Membership sites create an unshakable bond between consumers and offer numerous methods for earning money. Indeed, Webflow provides an additional advantage in this regard by its flexibility when integrating with different applications like Ghost.

Ghost comes with native membership and subscription capabilities that enable you to develop exclusive articles or any other form of content only accessible by members. Using the subscription billing features of Ghost, you can make money from your content by charging subscription fees to your audience. With these qualities, it is a top pick for those content creators and publishers who want a one-stop shop.

While Webflow is mainly recognized as a designer/developer tool, it also comprises of integrations such as with membership and subscription services. You can build subscription-based websites by incorporating different kinds of tools in line with your website developed through Webflow. With this option you can determine what level of membership and subscription suits you more. In terms of flexibility of choosing specific membership and subscription service packages that would help in their revenue generation strategies, Webflow’s integration options are very supportive.

Also read: Wordpress vs Webflow: Customization and Design Flexibility

Pricing and Support: Tailored to Your Needs

When selecting a website building platform, pricing and support options must be given utmost importance. Just like Ghost and Webflow, they cater for unique demands and pockets.

The company also has a Ghost-hosted service that charges customers on a monthly basis or annually depending on the volume of visitations to their websites. The pricing structure is based on a pay-as-you-use model, which means that the more your audience growth, the higher the resources at hand to which you will be charged accordingly. Ghost has a self-hosted version as well that offers greater autonomy although it involves understanding of technicalities for installation and management. This platform provides different support channels like comprehensive documentation, vibrant community forums, and a helpdesk team available for premium paying users.

In contrast, Webflow has its base price determined by the desired features and functionalities. The platform offers a free plan with limited functions and some paid plans that offer further benefits. With this pricing system, you can select a package whose capabilities are in line with your web site’s requirements and growth direction. The platform has comprehensive online documents as well as video tutorials which assist users in using it efficiently. Additionally, the platform has an active user forum through which people can seek guidance, share knowledge as well as display works of art. Webflow also provides paid plans to users with email-based technical assistance, so whenever you need help, you are guaranteed professional help.

Also read: Webflow vs Squarespace: Pricing and Support

Scalability and Future-Proofing

As your needs change, scalability and future-proofing are important things to think about so that you can expand and adjust your site accordingly.

Your needs for a website may change with time. Therefore, Webflow has got great scalability options in their pricing plans which allows one to move upwards to higher tier plans. Whatever your needs are, whether it’s ecommerce functionalities, more hosting resources, additional collaboration tools or something else, Webflow’s pricing tiers offer flexibility and allow you to expand as necessary. In addition, the service boasts a strong infrastructure and hosts for high page views and user needs.

On Ghost too, as your audience and traffic grow, you have freedom to scale resources through Ghost’s hosted solutions. With usage-based pricing, you always keep your site performant and make it accessible for growth of a new customer base. The self-hosted approach by Ghost provides you with an opportunity to adjust your website in line with the specific demands of your requirements and infrastructure capacity.

Both the Ghost and Webflow platforms provide effective ways of creating websites, presenting their individual advantages for distinct users’ needs. While Ghost is proficient in providing quality content-based sites with a multitude of personalization tools, Webflow differentiates itself by being good at visual web design and development, SEO, and optimization, as well as integrating seamlessly for membership and subscription features.

Can you convert ghost to Webflow?

Yes, you can connect Ghost to Webflow as the platform supports a vast range of integrations. As this requires a bit of technical expertise to accomplish, it is advisable to take the assistance of a good webflow development service to accomplish Ghost to Webflow integration.

Is Webflow really worth it?

If your priority is on simplicity, design control, performance optimization, integrability, SEO etc. Webflow emerges as a slightly more favorable choice than Ghost. The intuitive interface of Webflow will empower the designers and developers aiming to create highly functional and visually stunning business websites without the need for much coding.


In conclusion, we can say that both Webflow and Ghost offer commendable website building capabilities. But, in comparing the features and functionality of both, we can see that Webflow's advantages in terms of function, design, performance optimization, SEO, and integrability makes it a top choice among these for developers and designers aiming to custom create functional and visually stunning websites. However, you need to consider your special priorities and requirements to explore both platforms and make an informed decision which will pave the foundation of your business success online.

Are you still confused about the website builder?

Let’s get you a step closer to your goals

Owing to team Sarvadhi’s knowledge and expertise, we built a high performing e-commerce website that perfectly represents our brand values and resonates easily with our audience. Without hesitation, we wholeheartedly recommend Sarvadhi to businesses in need of a reliable web development experience.

Akshar Moradiya
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