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Fueling Startup Ecosystem — A Case Study on IndiaQuotient's Website Transformation

INDUSTRY
Startup Ventures
DELIVERABLES
Upgraded Website
India-Quotient-Investment
CATEGORY
Website Transformation
Web Migration
INDUSTRY
Startup
WEBSITE
IndiaQuotient
FOUNDED
2011
LOCATION
Bengaluru, India
ABOUT

Webflow Website Transformation by Sarvadhi to Boost IndiaQuotient's Startup Ecosystem

India Quotient is a key player in the country’s startup scenario, aiming to connect innovative startups with investors. Their existing website, Indiaquotient is their key tool serving as the avenue for would-be investors and aspiring entrepreneurs.This website had a few major problems, mainly related to a rigid code structure, obsolete usability layout, and generally uncomfortable interface use. This is the reason why India Quotient approached Team Sarvadhi to revamp the website on Webflow.

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Challenges

1
Challenges in Adaptation

As the most primary challenge, it was difficult for India Quotient to make quick adjustments in the ever-evolving market due to difficulties with the hard-coded structure of their existing website. Content updates and management was a real struggle.

2
User Engagement Dilemma

Next, suboptimal user engagement in addition to potential user frustration were serious challenges resulting from an obsolete design. Contemporary design trends did not include this idea hence the need for reorganization.

3
Efficiency in Content Management

Lack of efficient content management made changes in content updating, blog management, and routine adjustments largely time taking with high maintenance and less productivity.

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india-quortion
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Our Process

1

Having selected Webflow as the most suitable technological base, we started the process by creating several UI/UX prototypes that conformed with the client’s expectations. Together we tuned the website’s design and hierarchy of content until we came up to a final version almost similar to the envisioned by our customer.

Tech Stack Used

html icon
java icon
prgraming language
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vue icon
programing language

Solutions

1
Diagnosis and Proposal

First, an extensive investigation of the client’s trouble areas was done. The site design made it evident why it had the said problems. We suggested transforming it with the use of Webflow which is flexible, convenient in terms of contents, and user-friendly. The client was quick to embrace this idea with enthusiasm.

2
Enhanced User Experience

To achieve this, we implemented responsive design to make the user experience uninterrupted on all kinds of devices and across any screen size. In addition, we incorporated user-friendly content management tools that make it possible for the client’s team to maintain the site independently. This made operations simple and lowered the necessary expenditure incurred on maintenance.

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Result

60%
Traffic Increase
70%
User Engagement
80%
Increased Organic Traffic
90%
Page Speed Improvement

Increase in traffic: After redesigning the website generated an additional 60% of monthly traffic which was directed at a larger audience.

User Engagement: This increased user time by 70%, as the average user engagement time rose from 43 seconds to almost two minutes per session.

Content Management Efficiency: Such efforts led to a 90 percent decrease in time required for updating content and posting blogs.

User Autonomy: This led to the client’s team becoming independent in handling minor content changes which reduced ticket support requests by 65%.

SEO Gains: An increased organic traffic by 80% plus fifteen keywords positioned top one in Google’s search results were attributed to a complete overhaul of its SEO strategy made to the revamped website.

Load Time Improvements: It took just 90% of increased website loading speed towards enhanced user experience.

Visitors per month increased by 60%, users’ activity grew by 70% and the site became more flexible on mobile devices. Moreover, load time shortened for up to 90%. This led to a 65% increase in content management, which reduced requests for minor change by support services. These steps led to an 80% increase in organic traffic for 15 keywords on the first page. This reinforced IndiaQuotient’s online brand identity and user interface as well.

The restructured website enhanced accessibility and relevance while seamlessly transitioning and reordering existing content. Sarvadhi team Conducted extensive training sessions for the client so that they could easily handle the management of the site content on their own. We also ensured robust security measures are in place for user data protection and threats mitigation. All these helped to optimize overall site performance for quicker load times, enhanced user experience, and higher search engine rankings.

Our effective approach with the use of Webflow for strategic reasons proved cheaper than conventional web development procedures. We also utilized client feedback actively in the project and ensured that the result exceeded customer expectations in every way. Ongoing assistance after launch to deal with any hurdles or improvements as they occur.

Essentially, this case study seeks to offer our target audience useful information as they try to create appropriate expectations concerning a website redesigning and reorganizing project. In essence, this case study is intended to provide practical tips as well as a proper recognition of what can be done in a website redesign.

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Our clients got things to tell

Sarvadhi has truly revolutionized our web development project. Their ability to effortlessly adapt to our unique requirements and deliver exceptional solutions has surpassed all our expectations.

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Our clients got things to tell

Their ability to adapt swiftly to our needs and provide viable solutions has been truly impressive. Working with them felt like having a dedicated team that genuinely cared about our success. And yeah, they are on time.

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We are dedicated to reimagining experiences across industries, countries, and entire businesses.

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They possess a high level of English, written and spoken, which makes everything work like charm.

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Their customer support and communicative approach were amazing.

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I was impressed by how stable their team was, and the quality of what they delivered exceeded my expectations — Sarvadhi was amazing.

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Sarvadhi was flexible, and we’re able to scale as when we need it the most.

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If you're looking for a company that can adapt to new technologies quickly, then Sarvadhi Solutions is for you.

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They are very passionate about work, which they take great pride in.

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Owing to team Sarvadhi’s knowledge and expertise, we built a high performing e-commerce website that perfectly represents our brand values and resonates easily with our audience. Without hesitation, we wholeheartedly recommend Sarvadhi to businesses in need of a reliable web development experience.

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Akshar Moradiya
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