Sarvadhi × Ashclair

A traditional jewellery house, reborn digital-first.

We rebranded a traditional jewellery house and built a custom commerce platform with a customisation engine, dynamic pricing, and inventory built for thousands of variations.

Gems & Jewellery · B2CGlobalAI Software Development

What we built

How the pieces connect.

From where Ashclair started to the outcome, through each part of the solution.

Starting point

Ashclair, before

  • Unmanageable variations
  • Complex inventory
  • Manual price updates
  1. Customisation engine
  2. Dynamic pricing
  3. 360° visuals
  4. Inventory system
  5. CRM and personalisation

Outcome

Premium brand online

A rebrand that finally matches the showroom experience customers expect.

Simplified view of what we built, not a screenshot of the client's system.

Challenges

Where things stood before.

What stood in the way, in five points.

Ashclair, part of the Majesca group, wanted to become a digital-first jewellery brand where buyers could design and shop fine jewellery online with the trust of a luxury showroom. The reality was hard. One design can spawn thousands of variations, prices move daily, and manual SKUs had eroded efficiency. Sarvadhi rebranded the business and built a platform that handles complex jewellery inventory while keeping the experience premium.

  1. Unmanageable variations

    A single ring could generate 200-plus versions, making manual SKU tracking unworkable.

  2. Complex inventory

    Thousands of SKUs across collections caused stock confusion and order delays.

  3. Manual price updates

    Daily metal and diamond moves made manual repricing error-prone.

  4. Flat shopping experience

    No 360° views or customisation tools left buyers unsure on high-value purchases.

  5. Dated branding and trust gaps

    The old identity and missing reviews and consultations held buyers back.

Our approach

Step by step, stage by stage.

How we worked with the team, across Discover, Implement and Scale.

    1. Rebranding goalsWorked with leadership to reset the brand around modernity, trust, and premium positioning.
  1. Rebranding goalsWorked with leadership to reset the brand around modernity, trust, and premium positioning.

Our solution

What we delivered.

Five features, the nodes of the diagram above.

  1. Customisation engine

    Buyers mix metals, gemstones, and accents to create thousands of variations from one design.

  2. Dynamic pricing

    Real-time pricing on gold rates, diamond attributes, and margins removes manual errors.

  3. 360° visuals

    Rotate-and-zoom product views replicate the in-store feel and build buying confidence.

  4. Inventory system

    Automated SKU handling across 4,000-plus variations with real-time stock visibility.

  5. CRM and personalisation

    Engagement tracking and user-specific pricing tiers for repeat buyers.

Results

What changed.

The outcomes of the work.

  1. Premium brand online

    A rebrand that finally matches the showroom experience customers expect.

  2. Variations under control

    4,000-plus SKUs managed without manual bottlenecks.

  3. Transparent pricing

    Real-time, accurate prices that build trust on high-value orders.

  4. Higher engagement

    Customisation and 360° views deepen the connection with every buyer.

  5. Scalable foundation

    A master catalog ready for platinum, lab-grown, and new categories.

Client reviews

In our clients' own words.

What the leaders we work with say about the partnership and the results.

View all stories
  • Implant Identifier
    “Consistent delivery on time, and the work now has 30,000+ users worldwide. Excellent work ethic and strong industry understanding.”
    Parth DesaiCEO, Devise Health LLC
  • ByeBye
    “The application reached 15,000 users early on. Flexible problem-solving with efficient, complete solutions.”
    Marius PrunaFounder & CEO, Byebye
  • 20Shots
    “High-quality, dedicated frontend development work. Consistent on-time delivery to the highest standard. Top-notch work ethic and professionalism.”
    Jacob KalmsCEO, 20SHOTS

Success stories

Real problems. Measured outcomes.

More client work, closest to this one first.

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